What is diamond fluorescence? What's the harm if you don't know?

One of the most frequently asked and misunderstood questions is about the fluorescence of diamonds.
The question is: "Are fluorescent diamonds worthless because they are cloudy? This question is often asked.

To be clear, a diamond with fluorescence is not necessarily a cloud.
There are many strong blue and very strong blue diamonds that are bright and shiny, and even "none" and "faint" fluorescent diamonds can be completely clouded and have no brilliance.

It seems that people with ambiguous knowledge uploaded wrong information on the Internet, which was copied one after another and circulated without being verified.
In fact, GIA officially,"Fluorescent diamonds are more beautiful."and that "fluorescent diamonds are more beautiful.
 This important announcement is being ignored and misinformation is being spread by a malicious syndicate that is trying to make a profit by driving up the price of non-fluorescent diamonds.
Do not be deceived.

We do not deal in cloudy diamonds, whether "STRONG BLUE" or "NONE".
Professionals do not treat such cloudy diamonds as "dead", "dead diamonds", or "worthless diamonds". They are called "dead" or "worthless diamonds" and are not treated as such.

However, there are some scammers who take advantage of such ambiguous information and sell cloudy "none" or "faint" non-fluorescent diamonds at a high price. When buying diamonds, it is dangerous to buy diamonds based solely on the grade on the certificate.
It is very important to know who you are buying from when buying a diamond that will become your property.
There are many amateurs and resellers who will try to trick you into selling your diamonds without your knowledge.
At the very least, you should buy diamonds from a professional.
At the very least, you should buy diamonds from a professional, and from a place that has a long track record of success.
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