1. Of course, don't buy for more than it's worth.

There really aren't any good ones available at general retail stores or department stores.

However, if you go to a famous brand and buy it,

It's like having a bad debt when you buy it.

When we compare the same highest grades, ``D・IF'' and ``D・FL,''

It can be a fraction of the price of famous brands, or even a tenth of the price in some cases.

It is often said that ``Diamonds are not assets.''

"When I sold it, it was only a tenth of the purchase price..."

There are people who say.

That's because they originally bought it at a brand store for ten times the original cost.

It is only natural that something that is originally 10 times more expensive will be worth 10 times more when sold.

If,

“I want to have it as something valuable as an asset.”

"I don't want to lose money when selling"

If you think so,

Do not buy at retail stores, department stores, brand stores, etc.

This is because the prices are significantly different from those of manufacturers who wholesale to companies like us.

2. Don't be fooled by false information spread on the internet etc.

Nowadays, we live in an era where information about anything can be manipulated on the Internet.

There are more resellers trying to make money using the Internet than ever before.

It has increased dozens of times from before.

Each person searches for information that is convenient for them, copies and pastes it.

No one checks whether the person who sent the information is true or not.

No one checks whether it is correct or not, and no one cares.

It's just copies of copies of copies going around.

There are few people who only want to see correct information from real professionals.

Because so many people are deceived,

My heart hurts when I see people losing money due to false information.

Is the person transmitting that information an authority on that gem?

Is he a world-class person in that field?

Are you really transmitting that information based on your actual experience?

Please look into it carefully.

3. See the real jewelry with your own eyes

By my own heart,

Depending on your own aesthetic sense,

Please purchase.

No matter how many people on TV say it,

Just because a celebrity is selling it,

Don't just take it at face value.

Television has high commissions, so a lot of profits are made.

It is made with many stories.

Even if a celebrity claims that they designed it,

A design company was hired,

Take a lot of commissions,

It ends up being expensive.

Even if someone recommends it,

Refuse anything that doesn't appeal to you.

And it's a colored stone,

Just because it's rare,

Please be careful as there are people who sell poor quality products at extremely high prices.

``Anything that is neither rare nor beautiful has no value.''

Please think about that.

　
Please never buy anything you don't like.